STRATEGY

GOALS:

RAISE EVENT AWARENESS AND ATTENDANCE, PROMOTE UCI'S 50 YEARS OF ACCOMPLISHMENTS LOCALLY AND GLOBALLY. ENCOURAGE REGISTRATIONS FOR THE ANTEATER 5K AND FAMILY FUN RUN.

 

AUDIENCE:
UCI STUDENTS AND ALUMNI, HIGH SCHOOL GRADUATES, LOCAL RESIDENTS, RUNNERS, ATHLETES AND USERS INTERESTED IN GLOBAL IMPACT AND HEALTH & WELLNESS.

 

CONTENT

CUSTOM CONTENT:

CREATED ON-BRAND CONTENT MIX OF EVENT FEATURES, UCI HISTORY, ANTEATER HIGHLIGHTS, COLLEGE RELATED HUMOR, ATHLETIC INSPIRATION, PRESS, REAL TIME UPDATES AND MORE.

 

DEVELOPED CUSTOM HASHTAG TO PROMOTE UCI ALUMNI, STUDENT AND ALUMNI INNOVATIONS OVER THE LAST 50 YEARS.

 

PROMOTED CONTENT:

A TARGETED FACEBOOK AD CAMPAIGN WAS LAUNCHED 3 MONTHS OUT CONSISTING OF (3) FESTIVAL HIGHLIGHTS AND (3) 5K AND FAMILY FUN RUN SPECIFIC ADS.

 

 

UCI FESTIVAL OF DISCOVERY

FOD UCI's 50th Birthday
FOD UCI's 50th Birthday

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FOD Google Glass
FOD Google Glass

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FOD Ted Talk
FOD Ted Talk

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FOD UCI's 50th Birthday
FOD UCI's 50th Birthday

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CROSS PROMOTION

FESTIVAL VENDORS:
CONNECTED WITH EVENT VENDORS LIKE TEDX, GOOGLE GLASS, FLASHBACK HEART ATTACK, MY VIRTUAL DREAM, DESTINATION IRVINE AND MORE TO SPREAD THE WORD ABOUT THE FESTIVAL OF DISCOVERY ON FACEBOOK, TWITTER AND INSTAGRAM.

 

DESTINATION IRVINE GIVEAWAY:
TEAMED UP WITH DESTINATION IRVINE FOR AN ON-SITE GIVEAWAY OF (2) GRANSTAND SEATS TO THE ROSE PARADE PRESENTED BY HONDA. 

 

OUTREACH

TWITTER:
RESPONDED TO DAILY QUESTIONS AND COMMENTS ABOUT THE FESTIVAL. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS ON TWITTER AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT UCI FESTIVAL OF DISCOVERY.