STRATEGY

GOALS:

TO BUILD CREDIBILITY AND EXPOSURE FOR INTERIOR DESIGNS, EXPAND FAN BASE, CONNECT WITH TEXTILE VENDORS AND GROW DESIGN CLIENTELE.

AUDIENCE:
MALE AND FEMALE BUSINESS OWNERS AND HIGH-END HOME OWNERS INTERESTED IN STAYING UP ON HOME TRENDS AND A NEW LOOK FOR THEIR SPACE. 

CONTENT

CUSTOM CONTENT:

CREATE ON-BRAND CONTENT MIX OF PAST, PRESENT AND FUTURE PROJECTS, TEXTILE INSPIRATION, DESIGN TIPS, DESIGN RELATED HUMOR, PRESS, REAL TIME UPDATES AND MORE.

DEVELOPED CUSTOM HASHTAG SPECIFIC TO FUTURA INTERIORS.

OUTREACH

TWITTER:
GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS ON TWITTER AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT FUTURA INTERIORS.