CHRIS BERTISH
STRATEGY
GOALS:
BUILD AN AUDIENCE IN THE UNITED STATES. GROW OVERALL FAN BASE AND CONNECT WITH POTENTIAL SPONSORS, SPEAKING VENUES, COMPETITIONS AND SURF/SUP OUTLETS.
AUDIENCE:
MEN AND WOMEN AGES 18-45 INTERESTED IN SURFING, STAND UP PADDLING, EXTREME SPORTS, OUTDOOR ADVENTURES, EXPLORING AND MOTIVATIONAL SPEAKING.
CONTENT
CUSTOM CONTENT:
CREATE ON-BRAND CONTENT MIX OF SURF AND SUP TRAINING TIPS, CHRIS BERTISH COMPETITIONS AND EXPLORATIONS VIA SURF AND SUP, OCEAN INSPIRATION, MOTIVATIONAL QUOTES, REAL TIME UPDATES, PRESS AND MORE.
DEVELOPED CUSTOM HASHTAGS TO PROMOTE SURF AND MOTIVATIONAL PRESENTATION LOCATIONS.
PROMOTED CONTENT:
MONTHLY FACEBOOK AD CAMPAIGNS WERE LAUNCHED CONSISTING OF (1) FACEBOOK AD PROMOTING SELECT CONTEST AND (1) PROMOTED POST FEATURING UPCOMING SPEAKING EVENTS AND SURF/SUP COMPETITIONS.
PARTNERSHIPS
VENUES & OUTLETS:
WORKED WITH SPEAKING VENUES AND SURF/SUP COMPETITION COMPANIES TO PROMOTE UPCOMING EVENTS AND EXPOSURE FOR CHRIS BERTISH PROJECTS. CONNECTED WITH ATHLETIC BRANDS AND CURRENT CHRIS BERTISH SPONSORS ON FAN GIVEAWAYS.
OUTREACH
TWITTER:
RESPOND TO DAILY MESSAGES FROM CURRENT CHRIS BERTISH FANS. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS ON TWITTER AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT CHRIS BERTISH.