OC MUSIC AWARDS

 

STRATEGY

GOALS:

CONNECT WITH MUSICIANS IN THE ORANGE COUNTY AREA, SUPPORT AND PROMOTE THE LOCAL MUSIC SCENE AND RECOGNIZE ORANGE COUNTY ARTISTS.

 

AUDIENCE:
LOCAL ORANGE COUNTY RESIDENT MUSIC LOVERS, ORANGE COUNTY ARITISTS, ORANGE COUNTY RECORD LABLES, MUSIC VENUES, PRESS OUTLETS AND AWARDS SHOW PARTNERS.

 

CONTENT

CUSTOM CONTENT:

CREATE ON-BRAND CONTENT MIX OF LOCAL SHOW LINE UPS, MUSICIAN HUMOR, AWARD SHOW HISTORY, CURRENT OC MUSIC NEWS, RECAPS, SNEAK PEEKS, PARTNER PROMOTION, REAL TIME UPDATES, PRESS AND MORE.

 

DEVELOPED CUSTOM HASHTAG TO PROMOTE ORANGE COUNTY ARTIST MUSIC.

 

PROMOTED CONTENT:

FACEBOOK ADS PROMOTING THE AWARDS SHOW WERE TARGETED AND LAUNCHED LEADING UP TO THE EVENT. SELECT ADS WERE LAUNCHED PROMOTING GIVEAWAYS ON OFF SEASON.

 

 

The Yost Theater Giveaway
The Yost Theater Giveaway

The Wayfarer Giveaway
The Wayfarer Giveaway

Living the Dream
Living the Dream

The Yost Theater Giveaway
The Yost Theater Giveaway

PARTNERSHIPS

PARTNERS:
WORKED WITH OC MUSIC AWARDS PARTNERS ON PROMOTION FOR THEIR BRANDS AND THE AWARDS SHOW. 

 

NEWSLETTER:
TEAMED UP WITH BEST LIVE BAND SHOWCASE VENUES AND OTHER LOCAL ORANGE COUNTY BRANDS ON MONTHLY GIVEAWAYS ANNOUNCED IN A NEWSLETTER AND HOSTED ON SOCIAL.

 

OUTREACH

TWITTER:
RESPONDED TO DAILY MENTIONS FROM LOCAL ORANGE COUNTY ARTISTS. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS ON TWITTER AND JOINED CONVERSATIONS ABOUT ORANGE COUNTY MUSIC DAILY CREATING BUZZ ABOUT OC MUSIC AWARDS.