STRATEGY
GOALS:
EXPAND OVERALL SPA AWARENESS. ESTABLISH AND MAINTAIN CREDIBILITY IN THE BEAUTY HEALTH & WELLNESS INDUSTRY. KEEP GUESTS EDUCATED AND INFORMED ABOUT SPA SERVICES, PRODUCTS AND PROMOTIONS. INCREASE SPA MEMBERSHIPS.
AUDIENCE:
WOMEN AGES 27-56 LIVING IN NORTHERN AND SOUTHERN CALIFORNIA, INTERESTED IN WELLNESS, PAMPERING, MASSAGE, SKIN CARE, NAIL CARE, "ME" TIME AND BEAUTY.
CONTENT
CUSTOM CONTENT:
CREATED ON-BRAND CONTENT MIX OF SPA PRODUCTS, SERVICES, BEAUTY INSPIRATION, RELAXATION, HEALTH & WELLNESS, PRESS, REAL TIME UPDATES, GIVEAWAYS AND MORE.
DEVELOPED CUSTOM HASHTAG FOR IN-SPA UPDATES AND SPA LOCATIONS.
PROMOTED CONTENT:
MONTHLY TARGETED FACEBOOK AD CAMPAIGNS WERE LAUNCHED CONSISTING OF (2) FACEBOOK ADS FEATURING SPA SPECIALS.
BURKE WILLIAMS DAY SPA
CROSS PROMOTION
BLOGGERS & CELEBRITIES:
TEAMED UP WITH BLOGGERS TO HOST SOCIAL SPECIFIC GIVEAWAYS. CONNECTED WITH CELEBRITIES ON THEIR PERSONAL SPA EXPERIENCES TO SHARE WITH BURKE WILLIAMS FANS. CONNECTED WITH BRANDS ON-SITE AT GIFTING SUITES AND OTHER EVENTS.
OUTREACH
TWITTER:
RESPONDED TO MENTIONS DAILY FROM SPA GUESTS, CELEBRITIES AND PROSPECT BRANDS. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS ON TWITTER AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT BURKE WILLIAMS SERVICES AND GUEST EXPERIENCES.