STRATEGY
GOALS:
GROW FAN BASE, STAY CONNECTED WITH CURRENT MUSIC FANS, PROMOTE THE BAND'S 20TH ANNIVERSARY TOUR AND 9TH STUDIO ALBUM, SEE WHAT YOU STARTED BY CONTINUING.
AUDIENCE:
MEN AND WOMEN AGES 30-65 INTERESTED IN COLLECTIVE SOUL'S MUSIC, ALTERNATIVE ROCK MUSIC AND LOCATED IN THE AREAS OF TOUR SHOWS.
CONTENT
CUSTOM CONTENT:
CREATED ON-BRAND CONTENT MIX OF TOUR UPDATES, FUN FACTS ABOUT THE BAND, MUSIC HISTORY, ROCK RELATED HUMOR, BAND MEMBER QUOTES, PRESS, INSIDE UPDATES, LIVE TOUR UPDATES AND MORE.
DEVELOPED CUSTOM HASHTAG FOR THE BAND'S 20TH ANNIVERSARY.
PROMOTED CONTENT:
GEOTARGETED FACEBOOK ADS WERE LAUNCHED TO SELECT TOUR SHOW AUDIENCES DEPENDING ON TICKET SALES.
COLLECTIVE SOUL
CROSS PROMOTION
TOUR VENUES:
CONNECTED WITH TOUR VENUES AND OTHER BANDS TO PROMOTE FOR UPCOMING SHOWS ON TOUR, PHOTOGRAPHERS ON SHOW PHOTO EXPOSURE, PRESS OUTLETS AND MUSIC STORES TO PROMOTE NEW MUSIC.
OUTREACH
TWITTER:
RESPONDED TO MENTIONS DAILY FROM COLLECTIVE SOUL FANS, FELLOW BANDS ANDS VENUES. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS ON TWITTER AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT THE BAND'S 20TH ANNIVERSARY, TOUR SHOWS AND NEW MUSIC.