STRATEGY

GOALS:

BUILD FAN BASE, OVERALL EXPOSURE AND CREDIBILITY IN THE LOS ANGELES PERSONAL DELIVERY AND COURIER MARKET. BUILD RELATIONSHIPS WITH PROSPECT CLIENTS AND LOCAL RESIDENTS.

 

AUDIENCE:
LOCAL LOS ANGELES BUSINESS OWNERS AND RESIDENTS WITH BUSY SCHEDULES INTERESTED IN SAVING TIME.

 

CONTENT

CUSTOM CONTENT:

CREATED ON-BRAND CONTENT MIX OF SERVICE OFFERS, DELIVERY HUMOR, PLAYS ON "SCHLEP", BUSY LIFE MOTIVATION, LOS ANGELES APPRECIATION AND HISTORY, REAL TIME UPDATES, PRESS AND MORE.

 

DEVELOPED CODE NAMES AND CUSTOM HASHTAGS FOR DELIVERY UPDATES.

 

PROMOTED CONTENT:

LAUNCHED SELECT INTERACTIVE AND INFORMATIVE FACEBOOK POSTS BOOSTS MONTHLY.

 

CROSS PROMOTION

DELIVERY CLIENTS:
CONNECTED WITH DELIVERY CLIENTS WELL KNOWN IN THE LOS ANGELES AREA TO SHARE THEIR DELIVERY EXPERIENCE AND BUILD CREDIBILITY. PROMOTED RESTAURANT CLIENT SPECIALS AND EVENTS TO ESTABLISH AND BUILD SOCIAL RELATIONSHIPS.

 

OUTREACH

TWITTER:
RESPONDED TO DAILY MENTIONS FROM CURRENT AND PROSPECT CUSTOMERS. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS ON TWITTER AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT SCHLEP & FETCH.