THE COLLECTIVE SOUND
STRATEGY
GOALS:
PROMOTE MUSIC IN SCHOOLS, CONNECT WITH YOUNG MUSICIANS AND THEIR PARENTS ALL AROUND THE WORLD, MAINTAIN CREDIBILITY IN MUSIC EDUCATION.
AUDIENCE:
CURRENT AND ALUMNI STUDENTS, MALE AND FEMALE PARENTS OF YOUNG MUSICIANS AGES 12-18. MUSIC STUDIOS, YOUNG ARTISTS AND MUSIC OUTLETS.
CONTENT
CUSTOM CONTENT:
CREATED ON-BRAND CONTENT MIX OF MUSIC EDUCATION, UPCOMING ACADEMY INFORMATION, CAMP RECAPS, PROGRAM HISTORY, MUSICIAN HUMOR, MUSICAL INSPIRATION, REAL TIME UPDATES, PRESS AND MORE.
DEVELOPED CUSTOM HASHTAGS TO PROMOTE DIFFERENT ACADEMY LOCATIONS.
PROMOTED CONTENT:
LAUNCHED MONTHLY FACEBOOK AD CAMPAIGNS PROMOTING ACADEMY REGISTRATION AND A SERIES OF BOOSTED FACEBOOK POSTS RECAPING STUDENT WORK AND CAMP PHOTOS TARGETED TO PARENTS AND MUSICIANS ALL AROUND THE WORLD.
CROSS PROMOTION
FIELD TRIP LOCATIONS & TOUR VENUES:
CONNECTED WITH CAMP FIELD TRIP LOCATION BRANDS, SUMMER TOUR VENUES, GUEST SPEAKERS AND HOUSING LOCATIONS TO PROMOTE THE PROGRAM.
OUTREACH
TWITTER:
RESPONDED DAILY TO QUESTIONS AND COMMENTS ABOUT THE ACADEMY. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS ON TWITTER AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT THE COLLECTIVE SOUND.