THE COLLECTIVE SOUND

 

STRATEGY

GOALS:

PROMOTE MUSIC IN SCHOOLS, CONNECT WITH YOUNG MUSICIANS AND THEIR PARENTS ALL AROUND THE WORLD, MAINTAIN CREDIBILITY IN MUSIC EDUCATION.

 

AUDIENCE:
CURRENT AND ALUMNI STUDENTS, MALE AND FEMALE PARENTS OF YOUNG MUSICIANS AGES 12-18. MUSIC STUDIOS, YOUNG ARTISTS AND MUSIC OUTLETS.

 

CONTENT

CUSTOM CONTENT:

CREATED ON-BRAND CONTENT MIX OF MUSIC EDUCATION, UPCOMING ACADEMY INFORMATION, CAMP RECAPS, PROGRAM HISTORY, MUSICIAN HUMOR, MUSICAL INSPIRATION, REAL TIME UPDATES, PRESS AND MORE.

 

DEVELOPED CUSTOM HASHTAGS TO PROMOTE DIFFERENT ACADEMY LOCATIONS.

 

PROMOTED CONTENT:

LAUNCHED MONTHLY FACEBOOK AD CAMPAIGNS PROMOTING ACADEMY REGISTRATION AND A SERIES OF BOOSTED FACEBOOK POSTS RECAPING STUDENT WORK AND CAMP PHOTOS TARGETED TO PARENTS AND MUSICIANS ALL AROUND THE WORLD. 

 

TCS Registration
TCS Registration

TCS Amoeba Music
TCS Amoeba Music

2012 Tour Poster
2012 Tour Poster

TCS Registration
TCS Registration

CROSS PROMOTION

FIELD TRIP LOCATIONS & TOUR VENUES:

CONNECTED WITH CAMP FIELD TRIP LOCATION BRANDS, SUMMER TOUR VENUES, GUEST SPEAKERS AND HOUSING LOCATIONS TO PROMOTE THE PROGRAM.

 

OUTREACH

TWITTER:
RESPONDED DAILY TO QUESTIONS AND COMMENTS ABOUT THE ACADEMY. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS ON TWITTER AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT THE COLLECTIVE SOUND.