STRATEGY
GOALS:
INTRODUCE NEW BY NIGHT ELEMENT, RAISE EVENT AWARENESS AND ATTENDANCE, EDUCATE RESIDENTS ABOUT THE GARDEN GROVE ACTIVE STREETS MASTER PLAN AND GET MORE DOWNTOWN GARDEN GROVE BUSINESS OWNERS INVOLVED.
AUDIENCE:
LOCAL GARDEN GROVE RESIDENTS, DOWNTOWN GARDEN GROVE BUSINESSES AND THEIR CUSTOMERS, USERS INTERESTED IN WALKING, CYCLING, PEDESTRIAN SAFETY AND CAR-FREE STREETS.
CONTENT
CUSTOM CONTENT:
CREATED ON-BRAND CONTENT MIX OF EVENT FEATURES, FUN FACTS ABOUT GARDEN GROVE, PEDESTRIAN AND BIKE SAFETY, DOWNTOWN GARDEN GROVE BUSINESS HIGHLIGHTS, PRESS, REAL TIME UPDATES AND MORE.
DEVELOPED CUSTOM HASHTAGS TO PROMOTE THE EVENT'S NEW BY NIGHT ELEMENT.
PROMOTED CONTENT:
A SERIES OF INFORMATIVE AND INTERACTIVE FACEBOOK POSTS MENTIONING EVENT PARTNERS AND FEATURES WERE CAREFULLY TARGETED AND BOOSTED FOR NEWSFEED OPTIMIZATION.
RE:IMAGINE GARDEN GROVE
PARTNERSHIPS
DOWNTOWN GG BUSINESS GIVEAWAYS:
TO ENCOURAGE BUSINESS OWNER PARTICIPATION, WE LAUNCHED WEEKLY “DOWNTOWN GG BUSINESS GIVEAWAYS” WHERE FANS WERE ENCOURAGED TO INTERACT WITH THE HIGHLIGHTED BUSINESS ON FACEBOOK FOR A CHANCE TO WIN DONATED PRODUCT AND SERVICES.
GG DAY & NIGHT PHOTO CONTEST:
TO GIVE INCENTIVE FOR EVENT-GOERS TO STAY FOR BOTH THE DAY AND NIGHT PORTION OF THE EVENT, WE LAUNCHED A PHOTO SUBMISSION CONTEST ON INSTAGRAM WHERE FANS WERE REQUIRED TO SUBMIT A COLLAGE OF (DAY AND NIGHT) EVENT PHOTOS USING CUSTOM HASHTAG FOR A CHANCE TO WIN A DONATED PRIZE FROM CIRQUE DU SOLEIL.
OUTREACH
TWITTER:
RESPONDED TO DAILY QUESTIONS AND COMMENTS ABOUT THE EVENT. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS ON TWITTER AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT RE:IMAGINE GARDEN GROVE.