CATALINA ISLAND

 

STRATEGY

GOALS:

ESTABLISH AND PROMOTE THE ISLAND AS A VACATION DESTINATION. GAIN EXPOSURE FOR LOCAL CATALINA BUSINESSES AND TOURIST COMPONENTS.  

 

AUDIENCE:
MEN AND WOMEN AGES 18-55 WHO HAVE VISITED THE ISLAND, ISLAND RESIDENTS AND USERS INTERESTED IN STAYING ON THE ISLAND IN THE FUTURE.

 

CONTENT

CUSTOM CONTENT:

CREATED ON-BRAND CONTENT MIX OF ISLAND FEATURES, VACATION RELATED INSPIRATION, ISLAND HISTORY, VACATION STORIES, FAN PHOTOS, REAL TIME UPDATES, PRESS AND MORE.

 

DEVELOPED CUSTOM HASHTAGS TO PROMOTE THE IDEA OF BEING AN ISLANDER.

 

PROMOTED CONTENT:

LAUNCHED PERIODIC FACEBOOK ADS PROMOTING UPCOMING ISLAND EVENTS DEPENDING ON TICKET SALES.

 

CROSS PROMOTION

BUSINESS OWNERS:

CONNECTED WITH ISLAND BUSINESS OWNERS ON PROMOTIONS FOR HOTEL, RESTAURANT AND RENTAL SPECIALS.

 

The New Limb
The New Limb

Fresh Lobster
Fresh Lobster

Catalina loves you!
Catalina loves you!

The New Limb
The New Limb

OUTREACH

TWITTER:
GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS ON TWITTER AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT CATALINA ISLAND.