TRIBALÍ FOODS

STRATEGY

GOALS:

INTRODUCE PRODUCT TO THE UNITED STATES, ESTABLISH CREDIBILITY WITHIN THE SOPAC REGION, BUILD A TRIBE AND GENERATE IN-MARKET AND ONLINE SALES.

AUDIENCE:
HEALTH CONSCIOUS MEN AND WOMEN, AGES 24-43 WITH EMPHASIS ON NATURAL FOODS, FAMILY, FITNESS AND FOOD BLOGGING IN SOPAC, U.S. 

CONTENT

CUSTOM CONTENT:

CREATED ON-BRAND CONTENT MIX OF TRIBALÍ  RECIPES, UPCOMING WHOLE FOODS DEMOS AND PROMOS, CUSTOM GRAPHICS, FAQ, BRAND STORY, HEALTH & FITNESS, TRIVIA, REAL TIME UPDATES, GIVEAWAYS, PRESS AND MORE.

DEVELOPED CUSTOM HASHTAG FOR TRIBE MEMBERS TO USE WHEN SHARING TRIBALÍ PLATE PHOTOS.

PROMOTED CONTENT:

LAUNCHED MONTHLY FACEBOOK + INSTAGRAM AD CAMPAIGNS PROMOTING ONLINE SALES AND A SERIES OF BOOSTED FACEBOOK POSTS FEATURING PRODUCT PHOTOS AND VIDEOS TARGETED TO NATURAL SHOPPERS IN SOPAC REGION. 

CROSS PROMOTION

FOOD BLOGGERS, FOOD BRANDS AND INFLUENCERS:

WORKED WITH PARTNER BRANDS, FOOD BLOGGERS AND INFLUENCERS ON DUAL GIVEAWAY OPPORTUNITIES TO FURTHER GROW TRIBALÍ FAN BASE AND OVERALL ONLINE EXPOSURE.

OUTREACH

INSTAGRAM:
RESPONDED TO QUESTIONS AND COMMENTS. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT TRIBALÍ FOODS.