TRIBALÍ FOODS
STRATEGY
GOALS:
INTRODUCE PRODUCT TO THE UNITED STATES, ESTABLISH CREDIBILITY WITHIN THE SOPAC REGION, BUILD A TRIBE AND GENERATE IN-MARKET AND ONLINE SALES.
AUDIENCE:
HEALTH CONSCIOUS MEN AND WOMEN, AGES 24-43 WITH EMPHASIS ON NATURAL FOODS, FAMILY, FITNESS AND FOOD BLOGGING IN SOPAC, U.S.
CONTENT
CUSTOM CONTENT:
CREATED ON-BRAND CONTENT MIX OF TRIBALÍ RECIPES, UPCOMING WHOLE FOODS DEMOS AND PROMOS, CUSTOM GRAPHICS, FAQ, BRAND STORY, HEALTH & FITNESS, TRIVIA, REAL TIME UPDATES, GIVEAWAYS, PRESS AND MORE.
DEVELOPED CUSTOM HASHTAG FOR TRIBE MEMBERS TO USE WHEN SHARING TRIBALÍ PLATE PHOTOS.
PROMOTED CONTENT:
LAUNCHED MONTHLY FACEBOOK + INSTAGRAM AD CAMPAIGNS PROMOTING ONLINE SALES AND A SERIES OF BOOSTED FACEBOOK POSTS FEATURING PRODUCT PHOTOS AND VIDEOS TARGETED TO NATURAL SHOPPERS IN SOPAC REGION.
CROSS PROMOTION
FOOD BLOGGERS, FOOD BRANDS AND INFLUENCERS:
WORKED WITH PARTNER BRANDS, FOOD BLOGGERS AND INFLUENCERS ON DUAL GIVEAWAY OPPORTUNITIES TO FURTHER GROW TRIBALÍ FAN BASE AND OVERALL ONLINE EXPOSURE.
OUTREACH
INSTAGRAM:
RESPONDED TO QUESTIONS AND COMMENTS. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT TRIBALÍ FOODS.