TRIBALÍ FOODS

 

STRATEGY

GOALS:

INTRODUCE PRODUCT TO THE UNITED STATES, ESTABLISH CREDIBILITY WITHIN THE SOPAC REGION, BUILD A TRIBE AND GENERATE IN-MARKET AND ONLINE SALES.

 

AUDIENCE:
HEALTH CONSCIOUS MEN AND WOMEN, AGES 24-43 WITH EMPHASIS ON NATURAL FOODS, FAMILY, FITNESS AND FOOD BLOGGING IN SOPAC, U.S. 

 

CONTENT

CUSTOM CONTENT:

CREATED ON-BRAND CONTENT MIX OF TRIBALÍ  RECIPES, UPCOMING WHOLE FOODS DEMOS AND PROMOS, CUSTOM GRAPHICS, FAQ, BRAND STORY, HEALTH & FITNESS, TRIVIA, REAL TIME UPDATES, GIVEAWAYS, PRESS AND MORE.

 

DEVELOPED CUSTOM HASHTAG FOR TRIBE MEMBERS TO USE WHEN SHARING TRIBALÍ PLATE PHOTOS.

 

PROMOTED CONTENT:

LAUNCHED MONTHLY FACEBOOK + INSTAGRAM AD CAMPAIGNS PROMOTING ONLINE SALES AND A SERIES OF BOOSTED FACEBOOK POSTS FEATURING PRODUCT PHOTOS AND VIDEOS TARGETED TO NATURAL SHOPPERS IN SOPAC REGION. 

 

Going National!
Going National!

Max Lugavere Book Giveaway
Max Lugavere Book Giveaway

Whole30 Giveaway
Whole30 Giveaway

Going National!
Going National!

CROSS PROMOTION

FOOD BLOGGERS, FOOD BRANDS AND INFLUENCERS:

WORKED WITH PARTNER BRANDS, FOOD BLOGGERS AND INFLUENCERS ON DUAL GIVEAWAY OPPORTUNITIES TO FURTHER GROW TRIBALÍ FAN BASE AND OVERALL ONLINE EXPOSURE.

 

OUTREACH

INSTAGRAM:
RESPONDED TO QUESTIONS AND COMMENTS. GEOSEARCHED RELEVANT KEYWORDS AND MENTIONS AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT TRIBALÍ FOODS.