THE CAMERA DIVISION

 

STRATEGY

GOALS:

DEVELOP STRATEGY FOR GAINING EXPOSURE ON GEAR LIBRARY, SERVICE QUALITY, HOSPITALITY, HIGH LEVEL OFFERINGS AND TCD PROJECTS.

 

AUDIENCE:
FILMMAKERS, AGES 20-45, WITH INTEREST IN GEAR TRADE SHOWS, CINEMATOGRAPHY, CAMERA PRESS OUTLETS AND SELECT CAMERA GEAR BRANDS. EMPHASIS ON DPS, ACS AND PRODUCERS.

 

CONTENT

REAL TIME UPDATES AND ON SET:

PUBLISH ON-BRAND CONTENT MIX OF CAMERA GEAR AVAILABLE FOR RENT, NEW GEAR, TCD GEAR ON SET, TESTIMONIALS, INDUSTRY AWARDS, DIVERSITY, TRIVIA, REAL TIME UPDATES, GIVEAWAYS, PRESS AND MORE.

 

DEVELOPED CUSTOM HASHTAG FOR CLIENTS TO USE WHEN SHARING ON SET PHOTOS OF TCD GEAR.

 

PROMOTED CONTENT:

LAUNCHED MONTHLY FACEBOOK + INSTAGRAM AD CAMPAIGNS PROMOTING TCD PROJECTS + GEAR AND A SERIES OF BOOSTED FACEBOOK POSTS FEATURING CAMERA PHOTOS AND VIDEOS TARGETED TO FILMMAKERS IN THE LA AREA. 

 

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CROSS PROMOTION

SUPPORT CLIENT PROJECTS:

WORK WITH TCD CLIENTS ON SHARING FILM PROJECTS TCD PROVIDED GEAR FOR, TO FURTHER GROW TCD FAN BASE AND SUPPORT THE FILMMAKER COMMUNITY.

 

OUTREACH

TWITTER:
RETWEET RELEVANT TWEETS TO SHOW TCD SUPPORT. GEOSEARCHED KEYWORDS AND MENTIONS AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT TCD.

CONTACT FOR VIDEO ADVERTISING SERVICES: ASHLIE@YOURVOICESOCIAL.COM