STRATEGY

GOALS:

DEVELOP STRATEGY FOR GAINING EXPOSURE ON GEAR LIBRARY, SERVICE QUALITY, HOSPITALITY, HIGH LEVEL OFFERINGS AND TCD PROJECTS.

 

AUDIENCE:
FILMMAKERS, AGES 20-45, WITH INTEREST IN GEAR TRADE SHOWS, CINEMATOGRAPHY, CAMERA PRESS OUTLETS AND SELECT CAMERA GEAR BRANDS. EMPHASIS ON DPS, ACS AND PRODUCERS.

 

CONTENT

REAL TIME UPDATES AND ON SET:

PUBLISH ON-BRAND CONTENT MIX OF CAMERA GEAR AVAILABLE FOR RENT, NEW GEAR, TCD GEAR ON SET, TESTIMONIALS, INDUSTRY AWARDS, DIVERSITY, TRIVIA, REAL TIME UPDATES, GIVEAWAYS, PRESS AND MORE.

 

DEVELOPED CUSTOM HASHTAG FOR CLIENTS TO USE WHEN SHARING ON SET PHOTOS OF TCD GEAR.

 

PROMOTED CONTENT:

LAUNCHED MONTHLY FACEBOOK + INSTAGRAM AD CAMPAIGNS PROMOTING TCD PROJECTS + GEAR AND A SERIES OF BOOSTED FACEBOOK POSTS FEATURING CAMERA PHOTOS AND VIDEOS TARGETED TO FILMMAKERS IN THE LA AREA.