EYE STYLES FOR LIFESTYLES

 

STRATEGY

GOALS:

CLEAN UP + REVAMP FACEBOOK PRESENCE (INCLUDING MERGE OF PAGES), ESTABLISH DOCTOR'S CREDIBILITY AND 30+ YEARS OF PRACTICE, IN THE SOCIAL SPACE AND BE A RESOURCE TO MILLENNIALS FOR EYE CARE AND EYE WEAR IN SOUTHERN CALIFORNIA.

 

AUDIENCE:
M + F, AGES 23-35, WITH INTEREST IN EYE CARE, EYEGLASSES, SHOPPING, FASHION, SELF CARE AND FAMILY, LIVING WITHIN 25 MILES OF HUNTINGTON BEACH AND LAGUNA BEACH, CA.

 

CONTENT

REAL TIME UPDATES AND ON SET:

PUBLISH ON-BRAND CONTENT MIX OF PRACTICE HISTORY, DOCTOR HIGHLIGHTS, EYEGLASS FRAMES FOR SALE, TESTIMONIALS, PROMOTIONS, GEO APPRECIATION, LIFESTYLE, REAL TIME UPDATES, EYE EXAMS, INDUSTRY UPDATES, TRUNK SHOWS, CHARITY AND MORE.

 

DEVELOPED CUSTOM HASHTAG FOR PRACTICE LOCATIONS IN ORANGE COUNTY.

 

PROMOTED CONTENT:

ALL FACEBOOK POSTS ARE TARGETED AND BOOSTED TO REACH CURRENT AND PROSPECT PATIENTS.

 

CROSS PROMOTION

CO-OP ADVERTISING:

WORK WITH VENDORS ON SOCIAL ADVERTISING, TO FURTHER GROW EYE STYLES FAN BASE AND SUPPORT THE VENDOR PRODUCTS AVAILABLE AT EYE STYLES FOR LIFESTYLES.

 

OUTREACH

FACEBOOK:
CONNECT WITH RELATIVE VENDORS AND PATIENT BUSINESSES ON FACEBOOK + ENGAGE WITH RELATIVE CONTENT TO GIVE  EYE STYLES A BRAND VOICE ON FACEBOOK.