SOCIETY OF CAMERA OPERATORS
STRATEGY
GOALS:
DEVELOP STRATEGY FOR ADVERTISING AND OUTREACH TO SELL SEATS TO THE AWARDS SHOW LIVE STREAM TUNE-INS AND LIVE ON-SITE COVERAGE.
AUDIENCE:
CONSIDERING YEARS OF ESTABLISHMENT, AND SHORT LEAD TIME, WE FOCUSED ON SOC'S BUILT-IN AUDIENCE OF FILMMAKERS AND CAMERA OPERATORS WORKING IN THE INDUSTRY.
CONTENT
NOMINEE HIGHLIGHTS:
PUBLISHED BTS PHOTOS AND VIDEOS WITH STORIES FROM THE AWARD NOMINEES, WITH FOCUS ON THE ART OF CAMERA OPERATING, THE PROCESS OF FILMING AND WORKING WITH PRODUCTION TEAMS + SPECIAL ANNOUNCEMENTS, PRESS AND PAST AWARD SHOW HIGHLIGHTS.
OPTIMIZED ALL SOC AWARDS POSTS WITH CUSTOM EVENT HASHTAG AND FILM/TV SHOW HASHTAGS.
PROMOTED CONTENT:
LAUNCHED FACEBOOK + INSTAGRAM AD CAMPAIGN WITH CTA TO PURCHASE TICKETS + TUNE-IN TO LIVE STREAM. AND A SERIES OF BOOSTED FACEBOOK POSTS TARGETED TO SOC AUDIENCE AND THEIR FRIENDS.
CROSS PROMOTION
SOC AWARDS SPONSORSHIPS:
WORKED WITH SOC AWARDS SPONSORS ON HIGHLIGHTING THEIR BRAND STORIES, OFFERINGS AND SUPPORT OF THE CAMERA OPERATOR COMMUNITY TO FURTHER GROW SOC FAN BASE AND SUPPORT AWARD SHOW SPONSORS.
OUTREACH
INSTAGRAM:
GEOSEARCHED KEYWORDS AND MENTIONS AND JOINED CONVERSATIONS DAILY CREATING BUZZ ABOUT SOC AWARDS AND PURCHASING SEATS TO ATTEND THE ANNUAL CEREMONY.
ON-SITE COVERAGE
REALTIME UPDATES:
WORKED WITH EVENT PRODUCER, PRESS, PARTNERS AND EVENT PRODUCTION ON SOCIAL MEDIA UPDATES NIGHT OF. UPDATES INCLUDED RED CARPET, NOMINEE ARRIVALS + SPECIAL GUEST HIGHLIGHTS, EVENT ESSENCE, INTERVIEWS, AWARD SHOW CLIPS AND AWARD SHOW RECAPS VIA FACEBOOK AND INSTAGRAM.